HomeStreet is a 100 year old bank that we completely rebranded from the ground up. After an extensive research phase, we created everything from the new identity and branch signage to the advertising campaign to branch grand openings. And of course, their first ever Superbowl spot (Ok, it was regional, but it was a big deal). We also even brokered their sponsorship as "the official bank of the Seahawks and Sounders." For a smaller, local bank, that was huge. Awareness was almost zero when we started and it is well into double figures now. We love them and if you need a bank, and you are on the west coast, you'll love them too.